About Us

A Working-Class Purpose: Real Food for Real Pets

At The Natural Canine, we believe pets deserve better. We, the people, are done with over-processed, artificial pet foods that put profit before health. Our mission is simple: to provide wholesome, nourishing meals that fuel our furry companions the way nature intended.

Our Story

It all started in our family kitchen, fuelled by love and a determination to do better. Like many Aussie families, we had a loyal companion—Summer, our red Kelpie—who grew up alongside our daughters. We trusted store-bought pet food, choosing brands that looked natural and healthy. But by the time Summer turned eight, she was diagnosed with pancreatitis, a painful condition caused by years of consuming highly processed, additive-filled foods. What we thought was good for her was, in reality, slowly harming her health.

Determined to make a change, we dug deep into the pet food industry. What we found shocked us—preservatives, fillers, synthetic additives, and misleading marketing. If we couldn’t find truly nourishing food for Summer, we would make it ourselves. After countless late nights of research, trials, and testing, we developed recipes that not only helped Summer heal but also restored her energy and vitality.

And so, The Natural Canine was born.

What We Stand For

We put nutrition before profits. No gimmicks, no unnecessary fillers—just real, wholesome food. Our packaging isn’t flashy, and our branding isn’t over the top, because what’s inside the bag matters most.

We source our meats directly from ethical farmers, processing everything ourselves under the careful supervision of our meat inspector, Damien. This ensures quality, transparency, and the highest standards in every product we create.

The Land Range Collection

Our Land Range Collection embodies our paddock-to-plate philosophy. Sourced directly from ethical farmers with no middlemen, our products are minimally processed and packed with essential nutrients to keep your pet healthy and thriving.

We’re here for the working-class pet owners—the ones who care about what truly matters: health, honesty, and quality.

Let’s feed our pets the way nature intended.

Welcome to The Natural Canine.